Content experiences can be used in dozens, if not hundreds, of different ways. We prefer to think of “content experience” as including more than simply individual pieces. It’s more about a company’s interactive content library, which is designed to guide customers through the customer experience.
As a result, we’ve compiled a list of six of the most popular ways B2B organisations are currently engaging their audiences through content experiences.
White papers that are interactive
White papers are long-form, technical pieces of material that are frequently used to establish you as an expert on a particular topic. They’re valuable assets for generating leads, especially during the consideration stage of the buyer’s journey.
Buyers regard white papers to be one of the most beneficial content forms for the later stages of the purchase process, according to Demand Gen’s 2019 Content Preferences Survey. Tentoo, a Dutch startup, designed an interactive white paper that purportedly generated 5x more leads.
Magazines on the internet
Digital magazines are extremely adaptable and can be used at any point in the sales process. We’ve seen them used for sales brochures, internal staff publications, and even event publications.
Digital publications are not only mobile-friendly, but they can also be measured and optimised, which is not feasible with print magazines. You can track average reading duration, the percentage of people who read all the way to the end, social media involvement, and much more with digital magazines.
VisitBrabant, a tourism organisation, launched a digital magazine that purportedly saw a 100 percent increase in monthly subscribers and over 200K page views.
Reports in digital format
Data and statistics are shared through digital reporting. They might range from industry reports to the annual or integrated report of a corporation. Report writing usually necessitates a significant amount of effort. Your efforts must be presented in a way that makes the data both comprehensible and visually appealing to reap the full rewards of your work.
Most businesses still save this important information in a static PDF, making it difficult to manage distribution, collect data, or engage mobile readers. Content experiences, on the other hand, allow for the construction of measurable and mobile-friendly reports with interactive charts, infographics, and images that clearly and compellingly display numerical data.
Annual reports are submitted every year.
Annual reports are so common that they require their own section. Annual reports, which are more specialised than industry reports and are often intended at shareholders, summarise a company’s financial overview.
A corporation can receive comprehensive insights into how this important sector of their audience interacts with each piece by using interactive content experiences instead of PDFs. These revelations can then be used to improve future editions.