While Adobe is credited with putting digital publishing on the map by making it a widely accessible technology, there are now a plethora of options for publishing your work beyond the PDF. Websites, blogs, and social networking platforms are all examples of digital technology, as are games, applications, films, CDs, and downloadable goods. Even a simple text message is a type of digital publication marketing.
Electronic Publishing vs. Digital Publishing
As with any rapidly evolving area, the terminology used to describe the technology is constantly evolving, and it now goes by several names. The terms “electronic publishing” and “digital publishing” are gradually replacing the term “electronic publishing.” Although all three terms are used to describe the same technology, organisations who provide eServices prefer to use the phrase “digital publishing.”
What Exactly Is an EPUB?
To make matters even more complicated, the term “EPUB” is occasionally used to refer to publications in any electronic format. However, this is not the case. EPUB refers to publications that have been converted to an electronic format using a specific file format:
The International Digital Publishing Forum’s EPUB (short for electronic publication; capitalised as ePub, ePUB, EPub, or epub, with “EPUB” favoured by the vendor) is a free and open e-book standard (IDPF). The.epub file extension is used.
The Numerous Marketing Advantages of Digitally Printed Materials
You may believe that the most significant advantage of turning “digital” is cost savings, and while this can be significant when compared to printed materials, there is an even greater benefit: enhanced branding of your company. The great majority of customers use the Internet to get product information, read reviews, and shop online.
Digital marketers have also taken use of our cell phones; text messages with offers and announcements sent to device owners reach millions of people every day who would otherwise be impossible to reach.
The evolution of couponing exemplifies the power of digital marketing. Coupons are provided by e-mail and are only available for “online” or “in-store” purchases. Consumers no longer need to be in front of a computer to benefit from discounts; new smartphone apps allow shoppers to scan the barcode of an item in the store and compare costs.
SmartMoney.com claims that “According to Nielsen, about 40% of smartphone owners use their phones for in-store pricing comparisons, making it the most popular mobile shopping activity. Even regular cell phone users conduct price checks: According to customer service statistics, 19% of consumers used their phone to compare products or prices in stores during the 2011 Christmas shopping season, up from 15% in 2010 and 3% in 2009 “ForeSee is a market research business.” Clipping coupons from Sunday morning’s newspaper is becoming a lost art now that we have digital technology in our fingertips.