1. Dominance of visual content
The use of visual stimuli is on the rise. In 2020, 81 percent of organisations expected that visual content marketing would account for 46 percent of their revenue. Furthermore, according to TechCrunch, the development and consumption of visual content has increased by 842 percent since early 2016.
Visual content encourages visitors to stay longer on a website or watch a video. It’s also a critical component in engaging audiences in order to elicit emotions and motivate them to take action.
The thrill of consuming material with more enhanced graphics than ever before is available to digital publishing’s audience. Video, infographics, GIFs, and connections to other media are becoming commonplace in the material that audiences consume. Publishers can also combine PDFs and WhitePapers with YouTube, Vimeo, SoundCloud, and SlideShare using digital publishing platforms.
2. Significant cost savings
Publishers can dramatically reduce publication expenses by lowering or eliminating print media.
3. Advertising that is interactive
When it comes to advertisements in print media, publishers have a lot of options. Advertisements, on the other hand, become interactive when they are published on a digital publishing platform. Consumers can click on intriguing CTAs (calls-to-action) that take them to the advertiser’s website, and publishers can post an ad many times.
4. Use of social media
Digital publishing platforms benefit from social media. By posting links from their website or uploading their media to social media networks, publishers can boost their visibility. Readers can also share material on platforms like Facebook, Twitter, and Pinterest, which can result in more views, organic traffic, and new subscribers.
5. Earnings potential
The accessibility to online revenue streams is maybe the most significant benefit of digital publication. Last year, the digital ad business overtook traditional media, accounting for more than half of all advertising expenditures spent.
Digital ad budgets are only expected to rise due to the widespread usage of digital media and smartphone technologies. Digital publishers have a big opportunity to leverage their platforms for brand promotion, general content, and programmatic demand because brands require a massive volume of content to cover their digital omnichannel approach.
Illustrations of digital publishing
The following are some of the most common examples of digital publishing:
- Magazines on the internet.
Newsletters distributed using the internet.
Catalogues on the internet.
Brochures on the internet.
Newspapers are available online.
What Is Digital Publishing and How Does It Work?
Blog platforms such as WordPress and social media platforms such as Twitter and Instagram make the tools for digital publication available. An act of digital publishing occurs every time someone uploads a photo to Instagram or Snapchat, sends a tweet, or expresses their opinions on Medium. And they’re doing it in droves: 95 million photos and videos are shared on Instagram every day, and 500 million tweets are exchanged every day.
Digital publishing also includes Amazon’s eReader, Kindle, and its self-publishing platform, Kindle Direct Publishing. Other examples include games and apps available on platforms like Google Play, as well as MP3 songs available on iTunes. When you use Pandora, Spotify, or any other online music service, you’re using their distribution network, which is also a sort of digital publication.
Similarly, artwork that has been digitally published can be seen in digital images made in Adobe Illustrator or Adobe Photoshop.